It has become common knowledge to most business owners who already have websites that even the most stunning website does not equate to visibility online. Most business site owners, through stiff online competition, have been forced to give Search Engine Optimization (SEO) a much needed second thought although it should be on top of their priority list when it comes to finding an SEO agency.
What is Search Engine Optimization and Why is It Important?SEO simply refers to strategies, techniques, and tactics that can be employed to web pages or a website to increase the number of visitors to that website by obtaining a high ranking placement in search results. This is important because your content, products and services then become more visible. Such visibility influences sales and the profits. After all, a prospect can't buy what they don't see. Creating effective and long lasting SEO Strategies can be done through; 1. Local search optimization In today's online market landscape, a good place to start when creating effective and long lasting SEO strategies is your locale. According to Google, 50% of local searches have local intent. If your business is based in and serving the New York population, high visibility for target keywords will allow you to influence a market beyond 15 million strong. Irrespective of what local market you serve, there are many new local optimization techniques and refinements available to give your business an edge over the ferocious online competition. These include but are not limited to;
- Using structured data that enables key content on your web pages to appear in visible prominent sections of Google search results
- Obtaining brand mentions and citations which carry great weight with Google, even without links
- Launching a Google Plus company page that is updated, properly set up and managed
- Generating qualified website traffic
- Generating leads
- Generating online revenue